Rightmove lowers 2026 outlook as UK buyer demand drops 10%
Rightmove now expects 2026 revenue growth of 6% to 7% and trims its profit guidance. UK buyer demand fell 10% year on year and sales agreed dropped 9%.
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what happened
Property portal Rightmove has reduced its revenue growth forecast for 2026 to a band of 6% to 7%. It sees adjusted operating profit growth landing near the bottom of a 3% to 5% range. Guidance for average revenue per advertiser was also lowered, to £100 to £110 from £110 to £120. The details come from a TradingView summary of the company's update.
Operating indicators were weaker too. According to Rightmove, UK buyer demand dropped 10% over the year, agreed sales fell 9%, and average house prices slipped 0.3%. Estate agent retention stood at 92% in October.
why it matters
Rightmove is one of the main platforms where UK agents list homes for sale and rent, so its guidance is watched as a read on property market activity. Lower buyer demand and softer prices point to pressure on agent activity and on sentiment toward UK housing-linked companies.
market impact
Rightmove shares and UK property-linked stocks: weaker demand and lower guidance pressure the company
- Rightmove shares pressure down — lower revenue and profit guidance weakens expectations for the company
tags
instruments
sources
- Key facts: Rightmove cuts 2026 growth forecasts; UK buyer demand falls 10% — TradingView, 7 November 2026 at 08:00 UTC
prepared by the newsmetry newsroom with ai assistance from the sources listed below. not investment advice.
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