Reliance enters ready-to-drink dairy with Joyland flavoured milk priced at Rs.20

what happened

Reliance Consumer Products has launched Joyland flavoured milk in Tamil Nadu at Rs.20 a pack. The company says the drink is made with authentic dairy ingredients and is entering the growing ready-to-drink dairy market, where ITC, Amul, Mother Diary and Nandini already have a foothold. The milk comes in strawberry, vanilla and pistachio flavours. The company unveiled the product on social media on Wednesday, and it is currently sold only in Tamil Nadu.

T Krishnakumar, Director of Reliance Consumer Products Limited, said in a press note that the entry into ready-to-drink dairy is a significant step in extending the company's portfolio. "With Joyland, we are bringing together authentic dairy ingredients, quality and affordability to make world-class products accessible to more households." He said Tamil Nadu marks the start of building Joyland into a broader dairy beverages portfolio across India.

Reliance previously entered the soft drink market with Campa, a Rs.10 drink that competes with Coca-Cola and Pepsi. According to Mint, which published the story through HT Digital Content Services and cited a Euromonitor report, the flavoured milk market in India is projected to grow 10% year-over-year in 2026, from Rs.7,600 crore in 2025 to Rs.8,360 crore.

why it matters

Euromonitor data cited in the report show the Indian flavoured milk market rising from Rs.4,420 crore in 2021 to Rs.7,600 crore in 2025, a compound annual growth rate of 13.59%. For market watchers, the move signals that a large conglomerate is expanding into a fast-growing consumer segment where competition with established dairy brands is likely to be intense.

tags

instruments