Mars bets on India to become a top-five growth market by 2030
Mars targets more than $1.2 billion in Indian revenue by 2030 and calls the country a top-five market, Moody's reports, citing Mint.
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what happened
US pet-care and snacks group Mars wants India to become one of its five key rapid-growth markets. In an interview with Mint, global CFO Claus Aagaard said the company is aiming for revenue of more than $1.2 billion from the country by 2030, up from about $600 million in 2025. Mars runs seven factories in India and is investing Rs.1,500 crore in a pet-food plant in Hyderabad. It is also setting up a global capability centre there with Genpact.
The push comes as competition grows. Reliance Consumer, Wipro Consumer Care and Godrej Consumer Products have entered pet food, and Mars is building a veterinary presence through a minority stake in Crown Veterinary Services. Meanwhile, integration of the $35.9 billion Kellanova acquisition, completed in December 2025, is still under way.
why it matters
The story is strategic and mainly concerns Mars and its partners. For markets it is a sign that large consumer companies are expanding in India, including in snacks, a segment that is drawing global investment funds.
market impact
Mars and India's snack and pet-food markets: growth strategy, with no direct effect on broad markets
tags
instruments
on polymarket
sources
- Mars bets on India as a top-five growth market, targets $1.2 billion-plus revenue by 2030 — Moody's, 14 November 2026 at 04:33 UTC
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