IAG Sets Up New Media and Advertising Business Across Its Flights
According to Reuters, IAG is launching an advertising unit covering in-flight entertainment, the Starlink Wi-Fi portal, lounges and inflight magazines.
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what happened
International Consolidated Airlines Group (IAG) has announced the launch of a new media and advertising business, Reuters reports.
The company plans to sell advertising at several passenger touchpoints, including in-flight entertainment, the Starlink Wi-Fi portal, airport lounges and inflight magazines.
why it matters
For investors, this is mainly an attempt to widen revenue beyond carrying passengers. The new unit could partly cushion swings in airline income, but the announcement does not disclose its scale.
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sources
- IAG Launches New Media & Advertising Business — Reuters, 12 November 2026 at 19:06 UTC
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