ASOS sees annual profit beating market forecasts
UK online fashion retailer ASOS says early trading in fiscal 2027 is encouraging and lifts its profit outlook above market expectations, per Reuters.
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what happened
UK-based online apparel retailer ASOS said on Thursday that trading in the opening weeks of fiscal 2027 has gone well. The company now expects full-year adjusted core profit to exceed what analysts had anticipated. Reuters reports that the recovery rests on better margins, lower costs and a shift toward selling at full price.
An October cyber incident cost the company, by its own estimate, roughly 2–4% of gross merchandise value. Even so, its active customer base rose about 1% from year-end to 16.5 million by the end of October.
The guidance points to adjusted core profit of £180m–£200m for the year ending August 2027, against a company-compiled consensus of £177m. Fiscal 2026 adjusted core profit came in at £170.3m, ahead of the analyst consensus of £159m.
why it matters
For investors, the report signals a turnaround in UK online fashion, built on tighter discounting and a commission model that avoids holding inventory. Risks remain from Chinese rivals and weak consumer spending.
market impact
ASOS shares: guidance above consensus supports the stock and sentiment toward UK online fashion
- ASOS shares pressure up — guidance above consensus improves earnings expectations for the company
tags
instruments
sources
- UK's ASOS forecasts annual profit above market expectations — Reuters, 5 November 2026 at 07:10 UTC
- UK's ASOS forecasts annual profit above market expectations — Reuters, 5 November 2026 at 07:30 UTC
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