XPeng names Korea chief and confirms plans to enter South Korean market
XPeng has appointed Lee Man-sik managing director of XPENG Motors Korea. The carmaker confirmed its South Korea entry, with launch timing still to come.
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what happened
According to TradingView, citing a PR Newswire release, XPeng has named Lee Man-sik managing director of XPENG Motors Korea, starting December 1, 2026.
The move signals the Chinese electric carmaker's intention to enter South Korea, though it has not yet set a date for sales or released details of local operations.
Lee has spent more than thirty years in the car industry. He joined Volvo Cars Korea in 2003 and helped establish the brand as a premium import. In his new role he will build sales and service networks, pursue partnerships and strengthen the brand's presence in the country.
why it matters
For the market this is mostly a local story, but October's figures stand out more: XPeng delivered 50,237 vehicles worldwide, a monthly record, while overseas deliveries rose 166% year on year to 13,326 units. For XPEV investors, a Korean launch means gradual geographic expansion rather than a separate growth driver, and the timing will matter more than the hire.
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- XPENG Appoints Korea Managing Director, Confirms Plans to Enter South Korean Market — TradingView, 3 November 2026 at 01:29 UTC
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