Walmart launches $120 bundle combining Walmart+ and Sam's Club before holidays
Walmart launches a $120-a-year bundle of Walmart+ and Sam's Club Plus, saving nearly $100 versus separate plans, ahead of the holiday shopping season.
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what happened
Walmart on Tuesday launched a $120-a-year bundle that combines its Walmart+ and Sam's Club Plus memberships. According to Reuters, buying the two subscriptions separately would cost nearly $100 more. The launch comes ahead of the holiday season.
The retailer enters the season with consumer spending weak, especially among lower- and middle-income households. Like rivals Target and Kroger, Walmart has cut prices on thousands of items this year to attract budget-conscious shoppers. In August it reported its slowest quarterly comparable sales growth in six years, and average spend per visit also fell from a year earlier.
Walmart is also leaning on its advertising platforms to support profits and protect margins. Meanwhile, membership chains such as Costco and discount grocers such as Aldi have seen stronger traffic in the US.
why it matters
For markets, this signals that US shoppers are prioritizing value and convenience: membership chains and discounters are drawing more visitors, while large retailers trade price and basket size for volume. The story matters for retail stocks, but it is not a major event for the broader market.
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sources
- Walmart launches $120 membership bundle with Sam's Club ahead of holidays — Reuters, 20 October 2026 at 09:47 UTC
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