Scienjoy's Q2 2026 revenue and shareholder net income fell year on year

what happened

Chinese company Scienjoy Holding has published unaudited results for the second quarter and first half of 2026, according to TradingView, which cites the company's PRNewswire release. Second-quarter revenue came to RMB305.4 million, down from RMB349.0 million a year earlier. Gross profit fell to RMB55.4 million and gross margin slipped to 18.1%. Net income attributable to shareholders dropped to RMB11.1 million from RMB22.6 million.

For the first six months, revenue totaled RMB588.1 million against RMB656.4 million, while attributable net income rose 48.0% to RMB20.0 million. Paying users in the quarter declined to 125,028 from 165,239, and average revenue per paying user increased to RMB2,353 from RMB2,058. Cash and equivalents stood at RMB329.9 million on June 30, 2026.

why it matters

The report matters mainly to investors in this small-cap company rather than to the broader market. The drop in paying users reflects competition in China's mobile live streaming market, and higher spending per user only partly offsets it. The first-half profit gain alongside falling revenue mostly reflects lower revenue sharing fees and user acquisition costs.

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