RVRC Holding to cut customer service roles as automation expands
RVRC Holding, owner of Revolutionrace, plans to cut about 25 full-time customer service positions as AI automation takes over more cases. Union talks are ongoing.
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what happened
RVRC Holding AB said Revolutionrace is reorganising its customer service unit. The company says AI-based automation has reached a level where a growing share of customer cases is resolved without a human agent. It estimates this is equivalent to about 25 full-time positions. The proposed change is subject to union negotiations.
The reorganisation is expected to bring one-off costs of SEK 8 million in the group's second quarter. Expected annual cost savings are SEK 7 million from March 2027. Revolutionrace has also entered an agreement with an external partner for customer service.
why it matters
The scale is modest for markets: SEK 7 million in annual savings is small against the group's revenue. Still, such moves show retailers increasingly shifting support to AI, which investors in the sector watch as a sign of operating efficiency gains.
tags
instruments
sources
- RVRC Holding Unit To Cut Customer Service Staff As AI Automation Grow — Reuters, 3 November 2026 at 10:19 UTC
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