Affle to buy Israel's Perion for about $420 million in cash
India's Affle agreed to acquire adtech firm Perion at $11.70 per share in an all-cash deal. Closing is expected in early 2027, pending regulators and shareholders.
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what happened
India-based technology company Affle 3i said its Israeli subsidiary, Affle 3iL, signed a definitive agreement to buy all outstanding shares of Perion Network. The price is $11.70 per share in cash, implying an equity value of about $420 million. Unvested equity awards are included according to their vesting schedules.
Perion is headquartered in Tel Aviv and trades on NASDAQ and the Tel Aviv Stock Exchange. It offers advertising technology across retail media, connected TV, DOOH and other digital channels. Affle said Perion had no financial debt and about $228 million in cash as of September 30, 2026. The deal is expected to close in early 2027, subject to regulatory approvals and Perion shareholder approval.
Upon closing, Perion's shares would be delisted from NASDAQ and the Tel Aviv Stock Exchange. Affle plans to fund the purchase with committed bank financing and available cash.
why it matters
For markets this is a targeted deal in advertising technology. The all-cash price matters most to Perion shareholders, while for Affle it expands its footprint in developed markets.
market impact
Perion: all-cash buyout at a fixed price caps share movement near the offered amount
- Perion Network pressure up — an all-cash buyout offer at a fixed price supports the share price
tags
instruments
sources
- Affle to acquire Perion, to scale its CPCU business across Developed markets — TradingView, 1 November 2026 at 16:47 UTC
prepared by the newsmetry newsroom with ai assistance from the sources listed below. not investment advice.
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