Woolworths quarterly sales climb 4.7% on discounts and Disney promotion
Australia's biggest supermarket operator grew first-quarter sales on price cuts and a Disney collectibles drive, but revenue matched forecasts.
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what happened
According to Reuters, Woolworths posted a 4.7% increase in first-quarter sales. Its core Australian Food unit did better, with revenue up 6.9%, helped early on by the Ooshies collectibles run from mid-July to late August, along with range changes and a customer offer reset.
Group sales reached A$19.35 billion ($13.60 billion) for the 14 weeks to October 4, up from A$18.48 billion a year earlier. That was almost exactly the Visible Alpha consensus of A$19.34 billion, so the figures landed close to market expectations.
Inflation in Australia remains elevated after the US-Israeli war on Iran pushed up fuel and raw material costs. Several central banks raised rates this year, and shoppers have shifted toward specials, markdowns and store-brand goods to stretch their budgets.
why it matters
For markets, the result shows grocers holding volumes through promotions while inflation squeezes household budgets. Sales in line with consensus leave little surprise for the stock, and the trend is a read on consumer spending power.
market impact
Woolworths shares and Australian grocers: sales in line with forecasts, discounts sustain volumes
tags
instruments
sources
- Australia's Woolworths first-quarter sales rise on price cuts, Ooshies campaign — Reuters, 27 October 2026 at 21:54 UTC
prepared by the newsmetry newsroom with ai assistance from the sources listed below. not investment advice.
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