macro

Wolfe Research favors Ross and Burlington as Nike and Lululemon face downgrades

Wolfe Research analyst Spencer Hanus sees off-price chains as the best retail bets, backing Ross Stores and Burlington while rating Nike and Lululemon Underperform.

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what happened

Spencer Hanus of Wolfe Research, who started coverage of the specialty retail sector on Thursday, says off-price chains are the strongest bets right now. Shoppers are trimming spending because of higher prices, and many full-price retailers are struggling with excess stock they can only clear with discounts. Off-pricers can buy that inventory cheaply. A weak earnings report from TJX Cos. a couple of months ago also weighed on the group's valuation, which he sees as an entry point.

Hanus's top pick in the group is Ross Stores, rated Outperform with a $279 price target. He also likes Burlington Stores, rated Outperform with a $355 target. He is negative on athletic apparel and footwear, rating Nike and Lululemon Underperform with targets of $28 and $75. He rates On Holding as another top pick, with a $47 target against $34.23 on Thursday. He also sees Dick's Sporting Goods as undervalued, with a fair value of $181 versus $148.52.

why it matters

Retail stocks have lagged the broader market this year, with the SPDR S&P Retail and Consumer Discretionary Select Sector ETFs both trailing badly. Consumers are in a sour mood over inflation and rising gas prices, so the upcoming holiday shopping season will be a key test for the sector.

market impact

Retail: pressure across the sector from cautious consumers; off-price chains and athletic brands diverge on analyst views

tags

instruments

ROSTBURLONONNKELULUDKS

sources

  1. How Ross and On Holding Can Buck That Retail Funk — Barrons.com, 22 October 2026 at 18:46 UTC

prepared by the newsmetry newsroom with ai assistance from the sources listed below. not investment advice.

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