macro

Wedbush starts Liftoff Mobile at Outperform with $25 target

Wedbush initiated Liftoff Mobile at Outperform with a $25 target, pointing to a valuation below AppLovin and peers, according to Seeking Alpha.

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what happened

Seeking Alpha reports that Wedbush has begun coverage of Liftoff Mobile with an Outperform rating and a $25 target price. The bank's analyst, Alicia Reese, highlights the company's strength in advertising for non-gaming clients and in games that earn revenue from in-app purchases.

Wedbush calculates that Liftoff trades at 6.5 times estimated 2027 adjusted EBITDA. That is under the 9.6x median of mobile in-app ad peers and under the 10.5x multiple of AppLovin. The firm expects $304 million of free cash flow in 2027 after a $131 million earnout payment, which could cut net debt from $1.13 billion to roughly $116 million by 2028.

why it matters

For investors, the key point is the valuation gap, since on the bank's estimates Liftoff is cheaper than its listed rivals. The November 30 lock-up expiry is a date to watch, as share sales by existing holders could weigh on the stock.

tags

instruments

LFTOAppLovin

sources

  1. Liftoff Mobile Initiated at Outperform by Wedbush — Dow Jones Newswires, 27 October 2026 at 13:20 UTC
  2. Wedbush initiates Liftoff at outperform — Seeking Alpha, 27 October 2026 at 13:25 UTC

prepared by the newsmetry newsroom with ai assistance from the sources listed below. not investment advice.

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