Unilever Reaches Deal to Divest Welly Plaster Brand to Forward Consumer Partners
Unilever is selling its Welly bandage brand to Forward Consumer Partners, WSJ reports citing executives. Terms are undisclosed; announcement due Monday.
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what happened
Unilever has reached an agreement to sell Welly, the brand known for colorful plasters, to the private equity firm Forward Consumer Partners, according to executives who spoke with The Wall Street Journal. The announcement is scheduled for Monday, and the purchase price has not been disclosed.
Unilever bought Welly in 2021 from its founder, Eric Ryan. The range covers adhesive bandages, first-aid kits and bug-bite patches, and the brand sat within the beauty and well-being segment alongside Dove, Vaseline and Liquid I.V. Forward is expected to bring Ryan back as a strategic adviser and board member.
why it matters
The sale fits Unilever's effort to simplify its portfolio and focus on beauty, personal care and home products. It has agreed to combine its food business with McCormick, spun off ice cream as Magnum Ice Cream, sold its tea unit, divested margarine and spreads brands, and agreed to buy Grüns for more than $1 billion earlier this year. Deals like this show large consumer groups reshaping their brand lists.
tags
instruments
sources
- Unilever Agrees to Sell Welly Bandage Business to Private-Equity Firm — WSJ, 19 October 2026 at 15:00 UTC
- Unilever Agrees To Sell Welly Bandage Business To Private-Equity Firm — WSJ, 19 October 2026 at 15:03 UTC
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