Unilever agrees to divest Welly Health to Forward Consumer Partners
Unilever has agreed to sell Welly Health PBC to private equity firm Forward Consumer Partners, with financial terms left undisclosed, Reuters reported.
- published on Newsmetry
- original source published
the public page opens no earlier than 15 minutes after we detect the story. approved stories may reach the api sooner. connect the api →
what happened
Unilever said on Monday it has struck a deal to hand over Welly Health PBC to Forward Consumer Partners, a private equity investor. Reuters reported that the price was not disclosed. Unilever had bought a controlling interest in the American bandage label in 2021, acquiring it from Eric Ryan, one of Welly's co-founders, also without revealing terms.
Completion is anticipated during the fourth quarter, provided standard conditions are satisfied. According to the Wall Street Journal, which broke the story, Forward intends to re-engage Ryan as a strategic advisor and board member. Forward did not reply promptly to Reuters' request for comment.
Unilever, which makes Knorr stock cubes and Hellmann's mayonnaise, has in recent years leaned toward beauty and well-being labels under CEO Fernando Fernandez.
why it matters
The size of the transaction is unknown, so the deal is unlikely to move markets beyond confirming Unilever's continued focus on beauty and wellbeing brands. Welly is a niche business, and the lack of price details limits any read-through to the parent's earnings.
tags
instruments
sources
- Unilever to sell Welly bandage brand to Forward Consumer Partners — Reuters, 19 October 2026 at 16:07 UTC
- Unilever to sell Welly bandage brand to Forward Consumer Partners — Reuters, 19 October 2026 at 17:30 UTC
prepared by the newsmetry newsroom with ai assistance from the sources listed below. not investment advice.
the public page opens no earlier than 15 minutes after we detect the story. approved stories may reach the api sooner.
get stories in real time ↗