Toyota's global sales and output fall for a third month in September
Toyota's global sales fell 2.2% and production 3.2% in September, a third straight monthly drop driven by China and the Middle East, Reuters reported.
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what happened
Reuters reports, citing a statement from Toyota Motor, that worldwide vehicle sales and output both declined for a third consecutive month in September. Global deliveries dropped 2.2% year on year to 860,107 units, while production slid 3.2% to 889,079 units.
In China, sales fell 19.7% and have now shrunk for eight months running. Toyota blamed higher fuel prices, which weighed on demand for gasoline and hybrid models. Sales in the Middle East plunged 29.8%. Japan posted a 1.8% gain and the US, the company's largest market, rose 8.4%. The totals include the Lexus luxury brand.
why it matters
For investors, the numbers show the world's largest automaker losing volume in key regions. The drop in China and the Middle East outweighs gains in Japan and the US, so the overall picture stays negative. For Japanese auto stocks and the yen, this points to softer external demand.
market impact
Toyota shares: weaker sales in China and the Middle East weigh on the automaker's outlook
- Toyota shares pressure down — falling sales in China and the Middle East point to weaker demand
tags
instruments
sources
- Toyota September sales, production slide for a third straight month — Reuters, 29 October 2026 at 04:30 UTC
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