Taco Bell Renews PepsiCo Deal, Keeping Pepsi Drinks Until 2036
Taco Bell and PepsiCo renewed their deal through 2036, covering Canada, the UK, Ireland and Thailand. It follows KFC's switch to Coca-Cola in the U.S.
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what happened
Taco Bell and PepsiCo have agreed to extend their long-running alliance through 2036, a tie-up that has given the fast-food chain some of its most recognizable menu items. Taco Bell will keep serving PepsiCo beverages and products such as Mountain Dew Baja Blast and Doritos Locos Tacos. The arrangement will also apply in Canada, the United Kingdom, Ireland and Thailand. According to TradingView, which cited RTTNews and dpa-AFX, the renewal came one week after sister chain KFC said it would switch to Coca-Cola as its U.S. beverage supplier.
PepsiCo's ties with Taco Bell and its parent Yum Brands go back decades, predating the 1997 spin-off of its restaurant operations into a separate listed company. Even with KFC's U.S. move, PepsiCo stays an important partner to Yum and to KFC's overseas business.
why it matters
For PepsiCo shareholders the renewal secures a key outlet for its drinks and snacks, while KFC's U.S. departure shows Coca-Cola gaining ground in quick-service restaurants. It is a routine commercial update rather than a financial event, so its direct market effect looks limited.
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- PepsiCo And Taco Bell Extend Partnership Through 2036 — TradingView, 23 October 2026 at 21:34 UTC
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