StoneX keeps Buy rating on Sirius XM with $38 price target
StoneX reaffirmed its Buy rating on Sirius XM with a $38 target, citing the YouTube ad deal and steady subscription business, via TradingView.
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what happened
According to TradingView, StoneX analysts maintained their Buy rating on Sirius XM Holdings and set a price target of $38. Measured against the October 27 close of $27.25, the target implies potential upside of 39.4%.
The analyst note highlights an agreement under which Sirius XM will become the exclusive U.S. advertising representative for YouTube's audio inventory. The analysts see this as a way to significantly boost advertising revenue, given a reach of 255 million monthly listeners. The note also points to resilience in the subscription business, where the company is focusing on customer lifetime value rather than only subscriber growth, with projected free cash flow of $1.5 billion by 2027.
why it matters
The rating update is a routine analyst action, but it points to two business drivers: advertising and subscriptions. The YouTube agreement could add a new revenue stream, while the free cash flow projection shows what analysts are counting on when they assess the company's profitability.
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sources
- StoneX maintains Buy rating on Sirius XM Holdings, $38 price target — TradingView, 28 October 2026 at 14:28 UTC
- StoneX maintains Buy rating on SunCoke Energy, $12 price target — TradingView, 28 October 2026 at 14:38 UTC
prepared by the newsmetry newsroom with ai assistance from the sources listed below. not investment advice.
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