Starbucks revenue falls 4% as China shift to licensed JV weighs on results
Starbucks guides fiscal 2027 non-GAAP EPS to $3.15–$3.25 after revenue fell 4%, according to TradingView, as China stores moved to a licensed joint venture.
- published on Newsmetry
- original source published
the same feed is available to bots and dashboards through the api. connect the api →
what happened
According to TradingView, Starbucks reported revenue down 4% year on year after its China stores were moved into a licensed joint venture, in which the company keeps a 40% stake. Revenue outside the US dropped 37% to $1.3 billion. Global comparable sales still rose 7.2%, with the US up 7.7%.
In the fourth quarter, US comparable sales gained 7.7%, driven by a 2.4% rise in transactions and a 5.2% increase in average ticket. The company also extended its morning peak from three to four hours. CEO Brian Niccol plans to double international stores from about 22,000 and add at least 5,000 North American locations. For fiscal 2027, the company expects non-GAAP EPS of $3.15 to $3.25, North America comparable sales growth of about 4%, and revenue of roughly minus 1%. Share buybacks are set to resume.
why it matters
For markets the picture is mixed: strong US sales growth and expansion plans sit alongside a lower overall revenue line and a model change in China. Per TradingView, analysts' recent 30-day price targets ranged from $104 to $120, reflecting differing views on how quickly growth will recover.
market impact
Starbucks shares: strong US sales versus falling revenue make the outlook mixed
- SBUX shares mixed — strong US sales growth offset by lower overall revenue and the China model change
tags
instruments
sources
- Key facts: Starbucks (SBUX) rev-4% China JV; EPS 3.15–3.25; x2 intl — TradingView, 31 October 2026 at 07:00 UTC
prepared by the newsmetry newsroom with ai assistance from the sources listed below. not investment advice.
alerts on your topics, the morning digest and the api — in your account.
get stories in real time ↗