Salesforce to acquire Braze for $5.66 billion, Prudential sells Latin American units
Salesforce to buy Braze for $5.66 billion, Prudential to sell Brazil and Mexico units, Tradeweb to buy Trumid. Reuters roundup of deals reported on Tuesday.
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what happened
Reuters published a roundup of corporate deals reported by 1330 GMT on Tuesday. Salesforce agreed to purchase customer engagement software maker Braze for roughly $5.66 billion. Prudential Financial plans to hand its Brazilian and Mexican businesses to France's CNP Assurances for $4.03 billion in cash, a move that continues its effort to streamline the group.
Gulf Keystone Petroleum will combine with Norway's ShaMaran Petroleum in an all-share transaction worth $601 million, split evenly at 50-50. The resulting company would rank among the top crude output groups in Iraq's Kurdistan region. On Monday, Tradeweb Markets said it will acquire bond trading platform Trumid for about $1.97 billion, aiming to strengthen its footprint in US corporate debt.
Among smaller transactions, UniCredit is pulling its domestic securities services back in-house, reversing a move made about two decades ago when it handed the work to Societe Generale. Maire's Nextchem unit has signed binding agreements to take over Sweden's MEAB AB and Germany's MEAB GmbH for up to €8 million ($9 million). Singapore's Keppel is selling a 51% stake in K-Commercial to Keppel REIT for about S$611 million ($477.42 million).
why it matters
The $5.66 billion Braze purchase is the largest single deal on the list, while the Tradeweb and Trumid combination could reshape competition in electronic bond trading. Investors in these companies may focus on how the buyers fund their acquisitions and what the deals do to their balance sheets.
market impact
Software, exchange and bank stocks: large deals may reshape sector competition and deal financing
tags
instruments
sources
- Mergers and acquisitions — Reuters, 20 October 2026 at 13:39 UTC
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