Salesforce agrees to buy customer engagement firm Braze for $5.66 billion
Salesforce will acquire Braze for about $5.66 billion, Reuters reports. Braze shares fell 2.6% in premarket trading after the announcement.
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what happened
Reuters reports that Salesforce announced on Tuesday a purchase of Braze, a customer engagement platform, for about $5.66 billion. Under the agreement, Braze Class A holders will get $47.50 in cash per share.
Braze shares dropped 2.6% in premarket trading. The deal is expected to close in Salesforce's fiscal 2028, pending approval from Braze shareholders and regulators.
why it matters
The transaction is large and concerns customer relationship software, so it matters to investors in that sector. The fixed cash price anchors Braze's value, while the premarket share drop shows the market's first reaction. Closing now depends on shareholder and regulatory decisions, which set the timing.
market impact
Braze: the $47.50 cash offer anchors its shares to the deal price; customer software sector: signals further consolidation
tags
instruments
sources
- Salesforce to acquire Braze in a $5.66 billion deal — Reuters, 20 October 2026 at 12:03 UTC
- Salesforce to acquire Braze in a $5.66 billion deal — Reuters, 20 October 2026 at 12:14 UTC
- Salesforce To Acquire Braze For $5.66 Billion Enterprise Value — Reuters, 20 October 2026 at 12:38 UTC
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