Roth Capital reaffirms Buy ratings for Zeta and Standard Motor

what happened

Newsmetry API reported that Roth Capital reaffirmed a Buy rating on Zeta Global Holdings and set a $55.00 price target. The target indicates 66.2% upside from the stock’s Oct. 9 close of $33.09. Benzinga reference data shows that Roth Capital’s previous target was $44.00 per share.

The analyst note highlighted Zeta’s new products presented at the Zeta Live Conference, including the AthenaOS operating system and Athena Inference Model. Roth Capital said the technology could help Zeta attract larger enterprise customers and raise spending per customer. The firm also pointed to strong organic revenue growth, the company’s technology stack and partnerships with OpenAI and Palantir.

Roth Capital likewise maintained a Buy rating on Standard Motor Products with a $54.00 target. The target represents 47.3% upside from the company’s Oct. 9 close of $36.67. Analysts cited resilient demand for vehicle repairs, particularly in the DIFM segment, and growth opportunities from the Nissens acquisition in Europe’s automotive air-conditioning market.

why it matters

For Zeta, Roth Capital’s new target is above the $37–$40 range in the five most recent analyst notes published over the past 30 days. Those actions included updates from Truist Securities, RBC Capital, KeyBanc, Canaccord Genuity and Needham. For Standard Motor Products, the main market themes are aftermarket demand resilience and the potential contribution of Nissens in Europe. The information is not investment advice.

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