Rosenblatt keeps Neutral on Netflix, Wedbush holds Outperform with $90 target

what happened

Rosenblatt maintained its Neutral rating on Netflix shares with a $75 price target. That target implies about 3.3% upside from the October 15 close of $72.61. The analysts flagged market saturation as a risk: the service has more than 300 million subscribers worldwide, which makes further user growth harder amid rising competition. They also see uncertainty in the ad-supported model, which may not deliver the revenue growth hoped for.

Wedbush reaffirmed an Outperform rating and a $90 target, implying roughly 23.9% upside from the same closing price. According to Wedbush, churn on the ad tier is low, with only 1% of its subscribers planning to cancel. Wedbush projects advertising revenue will roughly double to around $3 billion by 2026.

why it matters

The spread in targets is wide: over the past 30 days, price targets on Netflix stock ranged from $75 to $100. The gap reflects a debate over whether advertising can speed up revenue growth in a maturing streaming business. The item concerns a single company and is routine in nature, but it can shape sentiment around the stock.

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