macro

Rosenblatt and Guggenheim keep their ratings on Netflix shares

Per TradingView, citing Benzinga data: Rosenblatt kept Netflix at Neutral with a $71 target, while Guggenheim held its Buy rating and $78 target.

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what happened

Rosenblatt kept its Neutral rating on Netflix shares and its $71 price target. The target implies a 3.4% gain from the October 20 close of $68.69. According to the note, as reported by TradingView with data from Benzinga, the main concerns are slower growth as the market becomes saturated and a leadership change, with Peter Rice replacing Bela Bajaria, which adds uncertainty to content strategy in the U.S.

Guggenheim maintained its Buy rating and $78 price target. That level implies a 13.6% upside from the same $68.69 close. The analyst highlighted steady subscriber growth and subscription revenue that has beaten expectations despite weakness in advertising, along with the new Chief Content Officer's mandate to improve programming quality.

why it matters

The two analysts see the stock differently, with one expecting modest upside and the other seeing more room to rise. For Netflix investors, subscriber trends and the effectiveness of the content strategy remain the key points both notes rely on.

tags

instruments

NFLX

sources

  1. Rosenblatt maintains Neutral rating on Netflix, $71 price target — TradingView, 21 October 2026 at 11:47 UTC
  2. Guggenheim maintains Buy rating on Netflix, $78 price target — TradingView, 21 October 2026 at 12:31 UTC

prepared by the newsmetry newsroom with ai assistance from the sources listed below. not investment advice.

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