Prosus-owned iFood to buy Brazil's Caju, expanding food voucher business
iFood, owned by Prosus, plans to acquire Caju to double its corporate benefits presence in Brazil. The deal needs central bank and CADE approval.
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what happened
Brazilian food delivery app iFood, owned by Dutch investor Prosus, said it would buy Caju, a local corporate benefits company and a player in Brazil's meal and grocery voucher market. Reuters reported the move based on a joint statement from the companies.
The companies said that if regulators approve the deal, iFood's presence in Brazil's corporate benefits sector would double. Financial terms were not disclosed. The acquisition is part of iFood's plan to invest 24 billion reais ($4.79 billion) through March 2027. The deal requires approval from Brazil's central bank and antitrust regulator CADE, with closing expected next year.
According to Arthur Freitas, CEO of iFood Beneficios, Brazil's voucher market handles about 150 billion reais a year across more than 20 million consumers.
why it matters
iFood faces growing competition from Keeta, a unit of China's Meituan, which pushes it to seek growth beyond food delivery. For markets, the deal looks local and does not directly change the picture for Prosus or Meituan investors.
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- Prosus-owned iFood buys Brazil’s Caju to expand food voucher footprint — Reuters, 20 October 2026 at 19:00 UTC
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