Poland's Watchdog Orders Apple to Change Its App Tracking Rules
Poland's competition regulator UOKiK has ordered Apple to change its ATT policy and user data access rules in the country, with a two-month deadline.
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what happened
Poland's competition regulator UOKiK has ordered Apple to change its App Tracking Transparency (ATT) policy and rules on access to user data in Poland, Reuters reports.
Under the decision, Apple must neutralise the design and wording of its consent prompts and remove the term "tracking" from them. The committed changes must be implemented within two months of the decision becoming final.
why it matters
The ruling applies to one jurisdiction only, so the direct effect on Apple's financial results is likely limited. Investors will watch whether similar requirements appear in other countries, since that could affect the company's advertising business and how it handles user data.
market impact
Apple: targeted regulatory pressure in Poland; impact on its advertising business depends on how broad the changes are
tags
instruments
sources
- Poland's Antimonopoly Office Obliges Apple To Change Its ATT Policy and User Data Access Rules — Reuters, 20 October 2026 at 08:34 UTC
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