PepsiCo India targets 90-100% zero-sugar or mid-calorie drinks amid labelling curbs
PepsiCo India plans to lift its zero-sugar and mid-calorie drink share to 90-100%, as India's food regulator tightens scrutiny of product claims and labels.
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what happened
According to TradingView, PepsiCo India is widening its line of zero-sugar drinks and millet-based snacks while promoting nutrition benefits more prominently. Over 70% of its beverages are now zero-sugar or mid-calorie. The company wants that share at 90-100% eventually, though it has not set a deadline.
The move comes as FSSAI, India's food regulator, watches product claims more closely. In August it sent 150 notices to large food and beverage firms, among them Nestle India, PepsiCo and Coca-Cola India, over suspected misleading ads and labelling breaches. Separately, the regulator told Dabur to stop using certain "100%" claims, but the Delhi High Court has temporarily suspended that order.
FSSAI has also proposed red, hexagonal front-of-pack warnings for foods high in sugar, salt or saturated fat. The proposal follows Supreme Court pressure over delays in introducing clearer nutritional warnings.
why it matters
For markets, this is mainly a corporate and regulatory story rather than a macro event. Still, tighter rules on health claims and front-of-pack labels could change the product mix and marketing costs of large beverage and snack makers, which matters for investors in the sector.
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- PepsiCo India wants 90-100% of its drinks portfolio to be zero-sugar or mid-calorie: What is driving the change? — ru.tradingview.com, 17 October 2026 at 18:48 UTC
prepared by the newsmetry newsroom with ai assistance from the sources listed below. not investment advice.
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