Oman's SalamAir signs distribution deal with travel tech firm Amadeus
Oman's low-cost carrier SalamAir has signed a distribution agreement with Amadeus, giving it wider access to international markets through the travel seller network.
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what happened
Oman's low-cost airline SalamAir has signed a distribution agreement with travel technology provider Amadeus, according to Reuters. The carrier expects the deal to give it greater visibility and reach across more markets through Amadeus's network of travel sellers.
Steven Allen, Chief Commercial Officer of SalamAir, said the agreement supports the airline's growth plans and strengthens its presence in international markets. Travel sellers connected to the Amadeus Travel Platform will be able to book SalamAir's fares and services, which the airline hopes will help it reach new customer groups.
Maher Koubaa, Executive Vice President of Amadeus's Travel Unit and Managing Director for EMEA, said the deal shows how Amadeus's solutions help low-cost carriers scale and compete globally.
why it matters
The story concerns a single private airline and is unlikely to move broader markets. For investors it illustrates how low-cost carriers are widening sales through global distribution systems, a trend relevant to the airline sector and travel technology providers.
sources
- ZAWYA: SalamAir signs Amadeus distribution agreement — Reuters, 20 October 2026 at 09:18 UTC
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