Nike Bets on India With New Bengaluru Campus as Turnaround Advances

what happened

Nike has announced plans for a new global campus in Bengaluru that will house corporate roles across Nike, Jordan Brand and Converse. The campus is expected to open within the next few years. CEO Elliott Hill described the project as a long-term investment, pointing to India's role as both a fast-growing consumer market and a manufacturing hub.

The move comes as Nike struggles in Greater China, where revenue fell 26% in its fiscal first quarter. The company said China remains a long-term priority and that the India investment is not meant to replace its focus on that market. Nike is also restructuring under its Pace strategy, including workforce cuts and supply-chain changes, targeting about $2.5 billion in savings through fiscal 2031.

why it matters

For investors, the announcement is part of the plan to restore growth: Nike is looking for new markets while China weighs heavily on sales. The news is mainly strategic and includes no new financial figures.

market impact

Nike: India expansion and cost savings may support sentiment around the stock over the medium term

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