Meta’s Muse nearly matches ChatGPT on user retention
Sensor Tower data cited by Seeking Alpha show Muse retention close to ChatGPT, though Meta’s assistant drew fewer downloads in its first two weeks.
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what happened
Seeking Alpha reports that Meta’s AI assistant Muse is achieving user-retention levels close to ChatGPT. More than 30% of Muse users came back after seven days, according to Silicon Valley venture capitalist Deedy Das, who cited Sensor Tower data in a post on X. After 14 days, Muse retention stood at 22%, slightly under ChatGPT’s rate.
Retention tracks the portion of users who return to an application after a defined interval. The figures shared in the post also showed Muse behind established social platforms: 14-day retention was 67% for WhatsApp, 59% for YouTube, 54% for Instagram, and 37% for both TikTok and Snapchat.
Meta released Muse in September as it broadened its focus on AI assistants. Sensor Tower recorded 2.8M global downloads for Muse in its first two weeks, compared with 3.7M for ChatGPT. Grok recorded 400,000 downloads and Claude 300,000 over the first two weeks of their respective launches.
why it matters
The figures suggest Meta’s new assistant is building a returning user base, but its engagement still trails mature social networks and its early download count remained below ChatGPT’s.
instruments
sources
- Meta's Muse retention nearly matches ChatGPT — Seeking Alpha, 12 October 2026 at 10:39 UTC
prepared by the newsmetry newsroom with ai assistance from the sources listed below. not investment advice.
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