macro

Medifast: third-quarter revenue fell 19.4% as coach productivity rose 54.1%

Medifast reported $72 million in Q3 revenue as active earning coaches declined. The company still targets profitability in the fourth quarter, per TradingView.

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what happened

Medifast reported third-quarter revenue of $72 million, down 19.4% year over year, according to TradingView. The number of active earning coaches fell 47.7%, yet revenue per coach climbed 54.1%. The adjusted net loss came to $2.1 million.

For the fourth quarter, the company guides to revenue of $55 million to $75 million and is aiming for profitability in that period. The launch of Trilivy and the cost realignment are moving forward.

Medifast holds $172.5 million in cash and has no debt.

why it matters

The key question for investors is whether the company can return to profit with a smaller coach network. Higher output per coach suggests sales are concentrating among more active members, but fewer coaches weigh on total revenue. A cash cushion with no debt gives the company room to restructure.

market impact

MED shares: the revenue drop and loss weigh on the stock, while no debt and cash on hand provide support

tags

instruments

MED

sources

  1. MED: Revenue fell 19.4%, while coach productivity rose 54.1%; Q4 profitability remains the target — TradingView, 26 October 2026 at 12:13 UTC
  2. MED: Coach productivity rose as Trilivy launched, while Q4 profitability remains the target — TradingView, 26 October 2026 at 13:52 UTC

prepared by the newsmetry newsroom with ai assistance from the sources listed below. not investment advice.

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