LVMH Fashion Sales Seen Falling as Luxury Demand Weakens
Bank of America expects weaker luxury-fashion demand to cut LVMH sales, with its fashion and leather-goods division forecast to fall about 4%.
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what happened
Dow Jones Newswires reports that Bank of America analysts expect weaker demand for luxury fashion to have pressured LVMH’s quarterly revenue. The French group is due to release its third-quarter figures on Monday.
BofA estimates that the fashion and leather-goods division will post a fresh decline of about 4%. That would end the return to positive growth recorded in the previous quarter and leave group sales only slightly above the year-earlier level.
“Global luxury demand has deteriorated in 3Q across all regions,” the bank said. BofA cut its target for LVMH shares to 520 euros from 640 euros while maintaining a buy rating. The stock was trading around 0.7% higher at 382.90 euros.
why it matters
The expected setback in LVMH’s core fashion and leather-goods business puts added focus on the upcoming results and the resilience of global luxury demand. Bank of America’s lower target reflects a more cautious view, although its buy rating remains unchanged.
instruments
sources
- LVMH Set to Book Fashion Sales Drop — Market Talk — Dow Jones Newswires, 12 October 2026 at 11:15 UTC
prepared by the newsmetry newsroom with ai assistance from the sources listed below. not investment advice.
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