Just Dial bets on merchant software and cheaper subscriptions to lift paid revenue
Reliance-owned Just Dial is testing software for merchants and considering lower entry prices for paid plans, Mint reported, citing its CEO.
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what happened
Just Dial, the business listings platform owned by Reliance Group, does not plan to invest in order fulfilment and will focus on helping consumers find merchants, Mint reported, citing CEO Dinkar Ayilavarapu. The company is testing new software products for merchants meant to complement paid listings and subscriptions. Ayilavarapu said the products have already been tried with hundreds of merchants.
The company is also exploring lower entry-level pricing to grow its base of paying small and medium businesses. In the September quarter, revenue rose 13.1% year on year, but paid campaigns remained small at 656,520 against 57.4 million active listings.
The shares closed 1.4% lower at Rs.688.45 on the BSE on Tuesday.
why it matters
ICICI Direct analysts noted in April that core growth was weak and pricing power limited. Whether the new software and pricing changes convert into paying merchants will be the key test for the company's revenue outlook.
tags
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sources
- Just Dial wants more paying merchants. Software is its next big bet — Moody's, 28 October 2026 at 03:33 UTC
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