Higher Gold Prices Drive Festive Demand for Diamond Jewellery
Indian jewellers expect diamond jewellery sales to rise 15–20% this festive season as costly gold drives shoppers toward smaller, lighter designs.
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what happened
According to Newsmetry API, citing participants in India’s jewellery market, rising gold prices are encouraging shoppers to choose diamond-studded pieces more often. Retailers expect diamond jewellery sales to increase 15–20% this festive season: small diamonds cost about a quarter less than during the 2025 festive season, while gold prices have risen 54% over the same period.
Joyalukkas expects diamond jewellery sales to grow 20%. Consumers are increasingly considering pieces priced at 10,000-1 lakh, made with 18-carat, 14-carat or 9-carat gold. Senco Gold & Diamonds forecasts 20% growth for everyday-wear diamond jewellery, with earrings, rings, pendants and bracelets priced at 30,000-1 lakh moving particularly quickly.
Industry executives said buyers are shifting to lighter pieces: instead of a 100-gram necklace, they may now choose jewellery weighing 60 grams. Demand is also rising for contemporary designs suitable for occasions beyond weddings and special events. Kumari Fine Jewellery expects diamond jewellery demand to grow 15-20%, while retailers reported a firm start to Navratri for studded jewellery.
why it matters
The shift highlights how higher gold prices are reshaping India’s jewellery demand, giving smaller diamonds and lighter gold pieces an advantage in value-focused price brackets.
instruments
sources
- Surging Gold Prices Make Diamonds Shine Brighter this Festive Season — Newsmetry API, 13 October 2026 at 04:16 UTC
- Surging Gold Makes Diamonds Shine Brighter, Now — Newsmetry API, 13 October 2026 at 04:16 UTC
prepared by the newsmetry newsroom with ai assistance from the sources listed below. not investment advice.
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