Hemnet Launches Free Property Listings Published by Agents
Hemnet has opened free listings for estate agents and next week will add listings aggregated from agency websites to cover the full public property market.
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what happened
Swedish property portal Hemnet has launched free listings that agents can publish themselves. According to TradingView, which cites a press release from Hemnet distributed by MFN by Modular Finance, automatically aggregated listings from agency websites will be added next week.
The aim is to gather the full public inventory on the platform, which could lift traffic and data coverage. The monetization model stays unchanged, with the Bas, Premium and Max packages remaining in place.
why it matters
The free channel widens Hemnet's funnel and may strengthen its network effects while putting pressure on rivals. Investors may watch adoption, traffic growth and how many users move from free options to paid packages. This is still an early stage, and the company has not disclosed the effect on revenue.
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sources
- Hemnet (HEM) Launches Free Agent-Published Listings — TradingView, 20 October 2026 at 09:17 UTC
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