newsmetry
rusign inget started
macro

Guggenheim keeps Buy ratings on five HR and workforce software names

Guggenheim reaffirmed Buy ratings on Paylocity, AppFolio, ServiceNow, ADP and Paycom, with price targets from $175 to $340, per TradingView.

published on Newsmetry
original source published

the public page opens no earlier than 15 minutes after we detect the story. approved stories may reach the api sooner. connect the api →

Newsmetry newsroom

what happened

Guggenheim reaffirmed Buy ratings on five US companies: Paylocity Holding, AppFolio, ServiceNow, Automatic Data Processing and Paycom Software. TradingView reported the note, citing data from Benzinga.

Paylocity's new target is $200, implying 12.6% upside from the October 22 close of $177.67. AppFolio's target is $239, about 10.0% above its $217.33 close. ServiceNow's is $175, 11.5% above $157. ADP's target stands at $340, 10.4% above $307.94, while Paycom's is $300, 10.0% above $272.61.

The analysts pointed to Paylocity's position in the mid-market, its Elevate Solutions launch and ServiceNow's push into customer service and HR automation. AppFolio's target was raised on a discounted cash flow basis, and Paycom's reflects improved revenue estimates.

why it matters

Ratings from a single broker rarely move the broader market, but they signal how analysts view the HR and workforce software sector. Traders often compare current prices with targets to gauge sentiment across the group.

tags

Analyst RatingStockUnited States

instruments

PaylocityAppFolioServiceNowADPPaycom

sources

  1. Guggenheim maintains Buy rating on Paylocity Holding, $200 price target — TradingView, 23 October 2026 at 15:12 UTC
  2. Guggenheim maintains Buy rating on AppFolio, $239 price target — TradingView, 23 October 2026 at 15:10 UTC
  3. Guggenheim maintains Buy rating on ServiceNow, $175 price target — TradingView, 23 October 2026 at 15:10 UTC
  4. Guggenheim maintains Buy rating on Automatic Data Processing, $340 price target — TradingView, 23 October 2026 at 15:10 UTC
  5. Guggenheim maintains Buy rating on Paycom Software, $300 price target — TradingView, 23 October 2026 at 15:10 UTC

prepared by the newsmetry newsroom with ai assistance from the sources listed below. not investment advice.

the public page opens no earlier than 15 minutes after we detect the story. approved stories may reach the api sooner.

get stories in real time ↗

related stories