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FICO Keeps $10 Mortgage Score Price as New Rivals Emerge

FICO will hold its $10 wholesale price for mortgage lenders in its Preferred Program. Its shares fell 8% in after-hours trading.

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what happened

FICO said it will keep its wholesale price for the FICO Score at $10 for mortgage lenders and brokers enrolled in its Preferred Program. The bundle covers the classic FICO Score and the newer FICO Score 10T. According to the company's press release, distributed via BusinessWire, lenders can access it through participating tri-merge resellers.

Dow Jones Newswires reports that FICO's price is more than double the roughly $4 that, according to TransUnion, it costs to pull a VantageScore. FICO shares fell 8% to $750 after hours and are down 50% so far this year. Regulators recently allowed Fannie Mae and Freddie Mac to use VantageScore, which has raised investor concerns about lost market share.

why it matters

For investors, the key question is whether FICO can hold its position against a cheaper alternative. Keeping prices flat this year looks like an effort to retain customers, but it also limits revenue growth in this segment. The story is about competition in mortgage credit scoring and matters mainly for the company's own stock.

market impact

FICO: pressure on shares from the risk of losing mortgage scoring market share

tags

StockUnited States

instruments

FICOFair Isaac sharesVantageScoreFannie MaeFreddie Mac

sources

  1. FICO Holds Mortgage Score Pricing at $10 for Lenders Enrolled in Preferred Program — TradingView, 23 October 2026 at 20:15 UTC
  2. FICO Holds $10 Pricing for Mortgage Lenders Amid New Competition — Dow Jones Newswires, 23 October 2026 at 20:58 UTC

prepared by the newsmetry newsroom with ai assistance from the sources listed below. not investment advice.

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