Experian reshapes mortgage product to reduce early credit costs
Experian has upgraded its mortgage offering to lower early credit expenses and support VantageScore 4.0 adoption, including a $0.99 standalone score option.
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what happened
TradingView, citing an Experian plc press release distributed by BusinessWire, reports that the company has expanded Power Profile Plus for Mortgage. Lenders can now repeat qualifying soft checks as needed and add further scores without paying another Experian credit-profile fee.
The changes are intended to reduce expenses during the initial mortgage qualification process and encourage use of VantageScore 4.0. The score can be obtained through a soft inquiry rather than a hard pull, while the standalone VantageScore 4.0 product is priced at $0.99.
Experian also plans a 2026 Score Choice Bundle under which VantageScore 4.0 will be free when FICO 2 is obtained. The update is aligned with FHFA-backed expansion of VantageScore 4.0.
why it matters
The move combines pricing and workflow changes as Experian positions its mortgage products for score modernization. Lender adoption, mortgage pull volumes, and any reported revenue or margin effect will indicate the commercial impact.
instruments
sources
- Experian plc (EXPN) Expands Power Profile Plus to Lower Early-Stage Mortgage Credit Costs — TradingView, 12 October 2026 at 12:00 UTC
prepared by the newsmetry newsroom with ai assistance from the sources listed below. not investment advice.
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