Deckers shares slide 6% as HOKA owner signals measured growth ahead

what happened

Deckers Brands (DECK) shares dropped almost 6% overnight after the owner of HOKA and UGG signaled a more cautious growth outlook for the next two quarters, according to Stocktwits. Demand softened as U.S. shoppers waited for promotions, and weaker direct-to-consumer sales weighed on the picture.

Fiscal second-quarter 2027 revenue rose 3.5% to $1.48 billion, below the $1.5 billion consensus. Earnings of $2.31 per share beat the $1.79 consensus, per Fiscal.ai. HOKA generated $678 million in global sales, up 7%. Deckers bought back about 3.2 million shares for $299.3 million and expects 2027 revenue of $5.7 billion to $5.725 billion.

CEO Stefano Caroti said, “As consumers face increasing economic pressure, our updated fiscal year outlook reflects a more measured approach to growth over the next two quarters.” The stock is down 17% year-to-date.

why it matters

A cautious forecast from a large footwear company points to pressure on consumer demand and rising discounting, which matters for retailers and for the read on U.S. consumer spending beyond Deckers itself.

market impact

US consumer stocks: softer demand and heavier discounting pressure margins and guidance across retailers.

tags

instruments