Costly memory chips cut Chinese smartphone share in India to eight-year low
Chinese brands' share of India's smartphone market fell to 67-68% in July-September, the lowest in over eight years, per Omdia and Counterpoint Research.
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what happened
Chinese smartphone makers held 67-68% of India's market in July-September, their weakest showing in more than eight years, according to Moody's, which cites Omdia and Counterpoint Research. Record-high memory chip prices pushed Vivo, Oppo and Xiaomi to trim budget models, the segment that had long driven their volumes.
That left room for domestic brands such as Lava and Ai+, which are courting price-sensitive buyers ahead of Diwali. Omdia principal analyst Sanyam Chaurasia said Chinese OEMs have spent the past four to five quarters cutting device specifications to contain costs.
why it matters
The shift shows how component costs can reshape market share, not only margins. Pressure from memory prices hits the budget end of the market hardest, which matters for chipmakers and for suppliers tied to Chinese handset brands.
instruments
sources
- Chip Costs Loosen China's Grip on Smartphone Mkt — Moody's, 25 October 2026 at 04:14 UTC
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