Brazil's Magazine Luiza begins selling its goods on Shopee
The Brazilian retailer is now offering its own stock on Shopee's marketplace, with deliveries handled by its transport arm Magalog.
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what happened
Retail chain Magazine Luiza from Brazil is now offering goods from its own stock through Shopee's online marketplace in the country, according to a joint statement issued on Thursday.
The range will include home appliances, electronics and furniture, along with games and IT products. Magalog, the transport company of Magazine Luiza, will handle the entire delivery process for these orders.
Earlier this year, the retailer announced similar agreements with Amazon and MercadoLibre.
why it matters
The deal expands Magazine Luiza's reach across online platforms and shows the company keeps adding sales channels. For markets, it signals continued growth in marketplace sales in Brazil, where competition between platforms remains intense.
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