Björn Borg CEO Henrik Bunge to step down
Björn Borg AB says CEO Henrik Bunge will leave the post, staying on until 31 March 2027, while the board has started the search for a successor.
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what happened
Swedish sports brand Björn Borg AB says CEO Henrik Bunge has decided to leave his position. He informed the board, which has now started looking for a new chief executive for the company.
According to TradingView, Bunge will remain CEO until 31 March 2027 and will then stay on as a senior adviser when needed.
why it matters
A leadership change at a company with group net sales of SEK 1,044 million in 2025 rarely moves the wider market. Investors will focus more on who gets the job and what growth and margin strategy that person sets. The runway to March 2027 gives the company time for a smooth handover.
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sources
- Björn Borg AB CEO Henrik Bunge To Step Down — TradingView, 22 October 2026 at 16:45 UTC
- Henrik Bunge to step down as CEO of Björn Borg AB — TradingView, 22 October 2026 at 16:45 UTC
prepared by the newsmetry newsroom with ai assistance from the sources listed below. not investment advice.
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