Apple to hold "Pro and tell" event on October 28 in Los Angeles
Apple said it will host a "Pro and tell" event on October 28 in Los Angeles. Bloomberg reports the first touch-screen MacBook Pro is expected.
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what happened
Apple said on Monday that it will hold a "Pro and tell" event in Los Angeles on October 28. The gathering is the latest in a run of launches as the iPhone maker widens its hardware range and AI services, Reuters reported.
According to Bloomberg News, the event is expected to unveil Apple's first MacBook Pro with a touch screen, a notable change for the Mac lineup. It follows the September debut of the foldable Duo iPhone and last week's reveal of the HomeView smart-home hub and other Siri-powered devices.
why it matters
Analysts say chief executive John Ternus is pushing to speed up product development and streamline the company's structure, which matters to investors tracking Apple's product cycle. Fall events typically focus on iPhones and other consumer devices, while the annual developers conference is held in June and centers on software. For the market, the news is mostly background.
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- Apple to host 'Pro and tell' event on Oct. 28 in LA — Reuters, 19 October 2026 at 18:05 UTC
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