Apple Shares Slip as Updated M6 Macs Near Their November 6 Launch
Apple opens preorders for M6 MacBook Pro 14 and iMac models, with deliveries from November 6. Shares fell 0.53% in early trading on October 28.
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what happened
Apple is launching updated 14-inch MacBook Pro and iMac models with M6 chips. Preorders open October 28, and availability begins November 6. According to GuruFocus, the stock was down 0.53% at 345.27 dollars at 11:05 a.m. Eastern time.
The company is counting on pricier configurations. An iMac with ten CPU and ten GPU cores costs 1,499 dollars, while the twelve-core version of both costs 1,699. That 200-dollar gap is a 13.3% price increase for 20% more cores, though real performance depends on the workload. If more buyers choose higher tiers, Apple could raise its average selling price, but the impact on profit depends on sales volume and costs.
why it matters
GuruFocus puts the October 28 share price 19.25% above its 289.55-dollar GF Value estimate, which it describes as a valuation reference rather than a target. Investors will watch Mac sales after November 6 and management's margin commentary to see whether the AI pitch turns into paying customers.
market impact
Apple shares: new models could support demand, but a high valuation limits the market's reaction
tags
instruments
sources
- Apple Stocks Move Lower With M6 Macs Set for November 6 — gurufocus.com, 28 October 2026 at 18:52 UTC
prepared by the newsmetry newsroom with ai assistance from the sources listed below. not investment advice.
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