macro

Apple's foldable iPhone Duo sells out in stores amid short supply

Apple quickly sold out of limited in-store stock of the iPhone Duo, which starts near $2,000. Delivery for new online orders has slipped to the end of January.

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what happened

According to Moody's, Apple quickly sold out of its limited in-store inventory of the foldable iPhone Duo, which starts at nearly $2,000. The phone went on sale on Friday, and lines formed overnight in New York, Beijing, Singapore and across the US.

US Apple stores received roughly 50 to 200-plus units per location, and they went quickly. New online orders are now offered delivery at the end of January, though some shipping estimates have moved up to November or December. These are among the longest delays for a new Apple product in the company's modern era.

The launch drew comparisons to past iPhone introductions, when demand far outstripped supply. Production is difficult because of the advanced hinge and new display, and the phones are built only in a limited number of facilities in China.

why it matters

The Duo matters as Apple's bet on a category that has so far remained niche. Quarterly results due on Nov. 2 will not include Duo sales, since the period ended around the end of September. Its price is higher than rivals such as Samsung, Xiaomi and Oppo, which have also been raising prices.

market impact

Apple: limited supply and strong demand support interest in the new device, but revenue impact is not yet in reported results

tags

instruments

AAPL

sources

  1. Apple’s iPhone Duo hits stores in face of short supply and high demand — Moody's, 24 October 2026 at 05:45 UTC

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