Almarai to put $133 million into entering the red meat market
Saudi dairy firm Almarai is investing SAR 500 million to launch Haboor, its new beef brand. The financial effect will show in its results from the fourth quarter of 2026.
- published on Newsmetry
- original source published
the public page opens no earlier than 15 minutes after we detect the story. approved stories may reach the api sooner. connect the api →
what happened
Saudi dairy company Almarai has spent SAR 500 million ($133 million) to diversify its business and enter the red meat market, Reuters reported. The company confirmed on Tuesday the launch of Haboor, a new beef brand. It is the firm's first move into a new food category, going beyond its traditional dairy and beverage lines.
The investment fits Almarai's 2026-2031 growth strategy, which targets promising new segments. In a disclosure to Saudi Exchange, the company said: "This will broaden consumer choice and meet the growing demand for high-quality meat products." The financial impact will appear in its results starting from the fourth quarter of 2026.
why it matters
For markets, the sum is modest and mainly matters to Almarai's shareholders and investors tracking Saudi food producers. The key point is that the numbers will not show up in reports until the fourth quarter of 2026, and the shift into meat could gradually change the company's revenue mix.
tags
instruments
sources
- Saudi dairy giant Almarai enters red meat market with $133mln investment — Reuters, 28 October 2026 at 04:38 UTC
prepared by the newsmetry newsroom with ai assistance from the sources listed below. not investment advice.
the public page opens no earlier than 15 minutes after we detect the story. approved stories may reach the api sooner.
get stories in real time ↗