Adidas raises full-year profit guidance after record third quarter
Adidas now sees full-year operating profit near €2.5bn, up from €2.3bn, after a record €7.25bn of third-quarter revenue, Sharecast reports.
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what happened
Adidas has lifted its annual operating profit forecast to roughly €2.5bn, from a prior estimate of about €2.3bn, according to Sharecast.
Third-quarter sales grew 9% to a record €7.25bn, led by footwear. Operating profit rose 37% to €1.01bn, helped by fewer markdowns and a larger share of goods sold at full price, which lifted gross margins.
Chief executive Bjørn Gulden said demand stayed strong in football, running and training, and the company kept gaining market share. For the full year, Adidas expects currency-neutral revenue growth of 9% to 10%, even though it plans to spend more on marketing and growth projects in the fourth quarter.
why it matters
The update matters beyond one company: it suggests resilient spending on branded sportswear despite weak consumer sentiment in some regions. Investors will also watch whether higher fourth-quarter spending weighs on the margin gains seen so far.
market impact
Adidas and sportswear stocks: strong demand and margin gains support earnings expectations.
tags
instruments
sources
- Adidas lifts outlook on record Q3 — Sharecast, 21 October 2026 at 07:52 UTC
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