Adidas raises 2026 profit outlook after U.S. tariff refunds
Adidas received about 200 million euros in U.S. tariff refunds and now expects 2026 operating profit of 2.5 billion euros, according to Dow Jones Newswires.
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what happened
Adidas raised its 2026 operating profit forecast to 2.5 billion euros from 2.3 billion euros. The company said the change follows roughly 200 million euros, or $224.3 million, in U.S. tariff refunds, which covered the majority of its claims, Dow Jones Newswires reported.
Third-quarter revenue rose 9% year on year to a record 7.25 billion euros. Excluding currency effects, sales grew 7%. Operating profit climbed 37% to 1.01 billion euros, the highest quarterly level in the company's history.
CEO Bjorn Gulden pointed to strong growth in soccer, running and training, with steady demand for apparel. Full third-quarter results are scheduled for October 29.
why it matters
Part of the profit increase comes from a one-off tariff refund, so investors may look at it separately from underlying operations. Given weak consumer demand across the sporting goods sector, the strong quarter and raised guidance matter for sentiment in consumer goods stocks.
market impact
Adidas and sporting goods sector: one-off refund and strong quarter support the company's shares
tags
instruments
sources
- Adidas Lifts Profit View After U.S. Tariff Refunds, Record Quarterly Performance — Dow Jones Newswires, 20 October 2026 at 17:22 UTC
- Adidas Lifts Profit View After U.S. Tariff Refunds, Record Quarterly Performance — Dow Jones Newswires, 20 October 2026 at 17:37 UTC
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